Abraços and Beijinhos: How the Portuguese Say Hello (and Goodbye)

Understanding how people greet each other in Portugal is key to blending in and feeling at home. While it might feel a bit personal at first, these gestures are full of warmth and cultural meaning.

In most informal or social situations, it’s completely normal to greet someone with two quick kisses — one on each cheek. This beijinho tradition is common among women and also when a man greets a woman. It’s a light, symbolic gesture that conveys friendliness and connection.

Between men, a handshake is more typical, though close friends might exchange a hug instead. In formal or professional settings, handshakes are the norm regardless of gender — they’re polite, neutral, and respectful.

But greetings don’t end with in-person encounters. When texting or messaging, Portuguese people often include a closing that reflects their relationship with the recipient:

• Beijinhos (little kisses) — used from women to women, women to men, and men to women. It’s affectionate but not romantic.
• Um abraço (a hug) — used between men, or sometimes from a man to a woman in more neutral or distant relationships.

Example: Ola Inês! Espero que estejas bem. Passa cá por casa depois do trabalho se quiseres. Abraço!

These small sign-offs help set the tone of warmth, familiarity, and care. So whether you’re meeting someone face-to-face or sending a quick message, knowing when to give a beijinho or an abraço can go a long way in making meaningful connections in Portugal.

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